Economic crisis drives rapid shifts in markets, industries, and organizations. Customer preferences change, channel members lose focus, competitors become more aggressive, and revenues and profits may stagnate or decline. Within organizations, crisis elicits broader willingness to embrace substantial and rapid business improvements. Handled effectively, this increased change readiness can empower your organization and its partners to reposition with directed maneuvers and capitalize on newly emergent opportunities.
For most companies, the root cause of stagnate revenues and profits is not declining industry demand. Instead, it is an inability to quickly realign value propositions and delivery mechanisms to serve the new mosaic of customer needs that emerges during downturns.
Without this ability, marketing and sales executives, sales managers, and sales representatives often default to pricing actions—such as lower prices, increased discounts, and more promotion dollars—while failing to consider a host of alternative tactics as effective as price reductions but without eroding the perceived value of a brand that has taken years to build.
Even in times of economic crisis, substantial opportunities exist for firms that recognize the direction and magnitude of shifts in customer preference, rapidly evolve their value propositions, and alter value delivery mechanisms to effectively meet market changes ahead of competitors.
When performed with accuracy, precision, and speed, exploiting these dynamics can generate dramatic improvements in financial productivity and growth, resulting from concurrent gains in perceived value, sales revenue and profits. Importantly, these gains do not require large investments to realize, as they result from different application of resources already under your direction and control.
HCG can help you quickly identify and act on new emergent opportunities. For each client’s special situation, we selectively focus on one or more of five key areas of performance support:
We work closely with internal leaders, drawing on our diverse performance consulting capabilities to deliver the specific support program each client needs to successfully realize dramatic performance improvements. We develop a tailored work plan for each engagement that may incorporate market research, strategy development or execution support, depending on each client’s unique needs, opportunities and challenges.
Our focus—and my personal commitment—is to deliver more value to our clients than our consulting competitors can, delivering world-class results at reasonable prices. We use our extensive strategic alliances with highly experienced practitioners to assemble the best experts to serve each client’s situation, delivering high levels of value at exceptionally competitive rates.
HCG QUALIFICATIONS
HCG has a demonstrated track record spanning over three decades in helping companies identify and capitalize on new and emerging strategic opportunities to dramatically improve business performance within demanding industry and market environments. Here are just a few examples:
SPECIAL OFFER: STRATEGIC MARKETING OPPORTUNITY ASSESSMENT AT A 50% FEE DISCOUNT
To help you identify opportunities likely to improve your organization’s financial, operational, market, and customer performance, HCG would like to make a special offer to perform a custom Strategic Marketing Opportunity Assessment at a 50% discount off our normal consulting services fee rate. If you choose to engage HCG to perform additional work to capture an identified opportunity, the full price of the Opportunity Assessment will be credited to the follow-on project. To participate in this offer, formal agreement to proceed must be finalized within 60 days of the date of this letter.
To respond to this offer, simply fill out the form below. Upon receipt of your note, we will follow up to set up a time to discuss your specific needs and opportunities.
Sincerely,
Michael R. Hills
President
Hills Consulting Group, Inc.
P.S. If you are ready to receive a more in-depth briefing immediately, simply telephone me at 415.898.3944 or email me at michaelhills@hillsconsulting.com. If you contact me within 30 days of the date of this letter, I will extend a special offer entitling you to a 50 percent discount on a custom Strategic Marketing Opportunity Assessment to identify marketing productivity improvement opportunities for your company. In addition, the full cost of any opportunity assessment will be applied as a credit against any subsequent performance consulting services desired.
For most companies, the root cause of stagnate revenues and profits is not declining industry demand. Instead, it is an inability to quickly realign value propositions and delivery mechanisms to serve the new mosaic of customer needs that emerges during downturns.
Without this ability, marketing and sales executives, sales managers, and sales representatives often default to pricing actions—such as lower prices, increased discounts, and more promotion dollars—while failing to consider a host of alternative tactics as effective as price reductions but without eroding the perceived value of a brand that has taken years to build.
Even in times of economic crisis, substantial opportunities exist for firms that recognize the direction and magnitude of shifts in customer preference, rapidly evolve their value propositions, and alter value delivery mechanisms to effectively meet market changes ahead of competitors.
When performed with accuracy, precision, and speed, exploiting these dynamics can generate dramatic improvements in financial productivity and growth, resulting from concurrent gains in perceived value, sales revenue and profits. Importantly, these gains do not require large investments to realize, as they result from different application of resources already under your direction and control.
HCG can help you quickly identify and act on new emergent opportunities. For each client’s special situation, we selectively focus on one or more of five key areas of performance support:
- INSIGHTS—Our extensive research capabilities and advanced capabilities in statistical analysis provide client management with preemptive, proprietary insights about the operating environment.
- CONNECTIONS—Our advanced capabilities in discovering new value proposition opportunities to create greater value, increase satisfaction, and improve loyalty enable our clients to develop stronger connections with their customers.
- STRATEGY—We offer coaching, facilitation, and decision-making support to enhance effective competitive, business, and marketing strategic planning.
- EXECUTION—Our deep expertise in change management and strategy execution supports reliable organizational development and performance transformation.
- RESULTS—Comprehensive metrics and measurement approaches help drive effective strategy implementation and ongoing business performance improvements.
We work closely with internal leaders, drawing on our diverse performance consulting capabilities to deliver the specific support program each client needs to successfully realize dramatic performance improvements. We develop a tailored work plan for each engagement that may incorporate market research, strategy development or execution support, depending on each client’s unique needs, opportunities and challenges.
Our focus—and my personal commitment—is to deliver more value to our clients than our consulting competitors can, delivering world-class results at reasonable prices. We use our extensive strategic alliances with highly experienced practitioners to assemble the best experts to serve each client’s situation, delivering high levels of value at exceptionally competitive rates.
HCG QUALIFICATIONS
HCG has a demonstrated track record spanning over three decades in helping companies identify and capitalize on new and emerging strategic opportunities to dramatically improve business performance within demanding industry and market environments. Here are just a few examples:
- Market changes accelerated competition among three potential market leaders in a North American commercial truck sector. Our work with a division of Daimler-Chrysler enabled them to successfully reposition their primary product; reduce selling, general and administrative costs by 24 percent, and bring key channel business processes up to best practice standards channel-wide. For this billion-dollar company, the result was a 28 percent market share increase while doubling their annual net profit margin.
- Concerned about an impending economic crisis, a large, multi-outlet Komatsu dealership hired us to help them improve the profitability of their business, fast. We worked with leaders across the company to zero in on the highest potential opportunities, surfacing the need to improve inventory management practices. Emphasizing the “Power of One”, inventory management was transformed to a “one company, one inventory, one inventory management team” approach. For this dealership with $70 million in annual revenues, the project provided an $11 million annual profit boost while enabling the company to improve from “worst to first” in performance when they subsequently won top honors from Komatsu for having the “best inventory management system in North America.”
- For a large, for-profit university facing an increasingly competitive market, our market research identified the performance attributes most important to potential customers, evaluated how well the company was perceived as performing on each attribute, and pinpointed the most cost effective alternatives for both strategic positioning and tactical improvements, providing a cost effective way to counteract share declines and margin losses. The resulting ten percent improvement in customer retention during each major business process will generate a 61 percent increase in the number of students who graduate as our recommended changes are implemented.
SPECIAL OFFER: STRATEGIC MARKETING OPPORTUNITY ASSESSMENT AT A 50% FEE DISCOUNT
To help you identify opportunities likely to improve your organization’s financial, operational, market, and customer performance, HCG would like to make a special offer to perform a custom Strategic Marketing Opportunity Assessment at a 50% discount off our normal consulting services fee rate. If you choose to engage HCG to perform additional work to capture an identified opportunity, the full price of the Opportunity Assessment will be credited to the follow-on project. To participate in this offer, formal agreement to proceed must be finalized within 60 days of the date of this letter.
To respond to this offer, simply fill out the form below. Upon receipt of your note, we will follow up to set up a time to discuss your specific needs and opportunities.
Sincerely,
Michael R. Hills
President
Hills Consulting Group, Inc.
P.S. If you are ready to receive a more in-depth briefing immediately, simply telephone me at 415.898.3944 or email me at michaelhills@hillsconsulting.com. If you contact me within 30 days of the date of this letter, I will extend a special offer entitling you to a 50 percent discount on a custom Strategic Marketing Opportunity Assessment to identify marketing productivity improvement opportunities for your company. In addition, the full cost of any opportunity assessment will be applied as a credit against any subsequent performance consulting services desired.